Tourism in Spain is expected to increase by 1.5% between the warmest months of June and September this year.
The Costa del Sol, long renowned as one of the most popular holiday destinations in the world, will welcome an estimated 7 million tourists this year. That is 104,000 more visitors than the same period in 2017, which saw record-breaking tourist figures.
In a recent statement, Elías Bendodo President of the Board of Tourism in the Costa del Sol highlighted the expected recovery of the national market this summer season as well as an economic impact of 7.4 billion euros.
The increase in tourist figures will also be coupled by a notable rise in consumer spending, which is predicted to go up by 4.1%, an additional economic impact of 7,400 million euros more than the same period last year.
A total of 3,400 new jobs will have potentially been created between June and September in the region, marking a 3.6% improvement to last summer.
In response to record-breaking tourist figures and to ensure a further boost, Bendodo and his team have increased investments by 50% in order to provide more than 60 promotional campaigns exclusively in the region, further positioning the Costa del Sol as one of the most active tourist destinations on the globe.